Create an email signature aligned with your brand
Our advice for designing consistent, professional and impactful signatures.
Your email signature is an extension of your visual identity, just like your website or printed materials. It must follow the same codes while accounting for the constraints specific to email.
Start from your brand guidelines
Use your logo, your main color and, if possible, your typeface. In email, the typeface is often replaced by a system font: choose the closest one (Arial, Helvetica, Segoe UI, Georgia).
Prioritize information
The employee's name is the most important element, followed by their job title. The logo identifies the company, the contact details come next. The brand color can underline the name or serve as a divider.
Leave room to breathe
An airy signature looks more professional. Leave space between blocks and limit the number of lines.
Harmonize the icons
Use social network icons of the same style and size, optionally in your brand color.
Plan variants
- Management: understated, with a link to the company presentation page.
- Sales: with a meeting-booking call to action.
- HR: with a link to the careers page.
Approve and lock
Once the template is approved, lock the brand elements: employees only change their personal information. This guarantees a consistent image in every exchange.
