The email signature: an asset for your employer brand
Recruiting teams are constantly looking for new channels to make the company known to candidates. There is one already in place that is often overlooked: the email signature of each employee.
A channel with a huge audience
Multiply the number of employees by the number of emails sent each day: even a small business exposes its signature thousands of times a week. These readers are customers, suppliers, partners… and as many potential referrals.
What candidates notice
- Professional, consistent signatures from one employee to the next.
- Clear job titles that give an idea of the organization.
- A link to the careers page or to open positions.
- Messages that reflect the company culture: commitment, labels, events.
Targeted HR campaigns
A « We are hiring » banner on the tech team's signatures, a message about the work-study program during application season, an invitation to a job fair: campaigns can be scheduled with a start and end date, and limited to the relevant departments.
Welcoming newcomers
On their first day, a new employee should have a correct signature. With directory sync, their signature is generated as soon as their account is created, with their job title and department.
Good habits
- Involve communications and HR in defining the template.
- Schedule recruitment campaigns in advance.
- Measure clicks to the careers page to steer your actions.
