How does a well-designed email signature strengthen your employer brand?
Every day, your employees send dozens of emails to customers, partners and candidates. Each of these messages ends with a signature. Well designed, it becomes a communication tool in its own right, seen thousands of times a month, with no additional media budget.
The signature, a candidate's first point of contact
A candidate corresponding with a recruiter or a manager reads their signature before they even know the company from the inside. A polished, consistent, up-to-date signature sends a simple message: things here are organized. Conversely, mismatched signatures, pixelated logos or outdated job titles leave an impression of disorder.
Elements that matter for the employer brand
- A consistent visual identity: same logo, same colors, same typography for all employees.
- Accurate information: name, job title and department synced with the directory, to avoid outdated titles.
- A link to your careers page: discreet, but present in every exchange.
- A one-off banner: a job fair, a work-study program, a new office.
Making every employee an ambassador
Employees don't need to become communication experts. With centrally managed signatures, they have nothing to do: the signature is generated from their information and deployed in their mailbox. The HR team can launch a recruitment campaign in minutes and limit it to the teams concerned.
A consistent signature on 100% of emails is worth more than a spectacular signature on 20% of them.
Measuring the impact
Clicks on the careers link or the recruitment banner can be measured. Compare the traffic generated by your signatures with that of your other channels: you will often be surprised by the volume obtained at almost no cost.
Where to start?
- Take stock of the signatures used today.
- Define a template validated by communications and HR.
- Centralize management and deploy it across the whole company.
- Schedule your first recruitment-related banner campaigns.
