10 ideas to make your signatures work harder

Your signatures are seen every day by your customers and partners. Here are ten ideas to get more out of them.

Highlight news

1. Announce a new product with a dedicated banner.
2. Invite people to a webinar or a trade show.
3. Share a recent customer case study.

Support sales

1. Add a meeting-booking link for sales reps.
2. Offer a seasonal, time-limited deal.

Strengthen the employer brand

1. Flag open positions with a link to the careers page.
2. Showcase a label or certification obtained.

Improve customer relations

1. Add a link to the help center for the support team.
2. Invite people to leave a review after an exchange.

Communicate internally

1. Share a company event with employees themselves.

A tip

Don't stack messages: a single banner at a time, refreshed regularly, holds attention better than a pile of messages.