Measuring the impact of your signatures

The Statistics page in SIGNESTO brings together indicators for your signatures and campaigns. Here is how to read them.

Key indicators

• Active employees and deployed signatures.
• Adoption rate: share of active employees whose signature is deployed.
• Banner clicks, by campaign and by period.

Choosing the period

Compare periods of equal length: seven days, thirty days or three months. A spike in clicks is often explained by an event or a sales follow-up.

Analyzing a campaign

On a campaign's detail page, find the click trend, the breakdown by device and, if you are testing two banners, the A/B comparison.

Linking to conversions

Add UTM parameters to your links to track conversions in your web analytics tool.

Taking action

1. Stop campaigns that no longer generate clicks.
2. Roll out the messages that work.
3. Follow up with employees whose signature is not deployed.