What are the best practices?

Here are the essential rules for signatures that are readable, consistent and compliant.

Content

• Name, job title, company and one way to get in touch are enough.
• One banner at a time, refreshed regularly.
• No personal quotes or unapproved slogans.

Form

• One or two colors, a system font.
• A crisp logo on a transparent background.
• A reasonable width, readable on mobile.

Compliance

• Build legal notices into the common template.
• Make the photo optional.
• Document click tracking in your privacy policy.

Governance

• Centralize management to avoid diverging versions.
• Use the approval workflow for changes visible to everyone.